Yell Group

Yell aims to be the marketing department of the SME in a changing world. Operating in the UK, US, Spain, Chile, Peru & Argentina, Yell aims to provide SMEs with the advertising tools they need to showcase their businesses through the most relevant and advanced products and services.

Who are our customers?
Our customers are the consumers who use our products, and the 1.3m businesses who benefit from being found.

How this is done is changing, and so are we. Our consumers are using a wider variety of media to find information, and in turn businesses are presenting themselves across a wider selection of formats.

We have introduced enhanced digital media products that sit alongside our legacy print offerings to provide a complete package of products for both our advertisers and our consumers.

How do we create and sustain value? 
Yell provides millions of leads to businesses each year. We help consumers find businesses and make purchase decisions – a critical role in any economy.

We present information to our consumers, however they choose to search for it, ensuring our advertisers always get found, and acting as a direct driver to their revenue generation. We can help our advertisers measure the success of their marketing by monitoring the response generated from it.

We tailor our cost effective advertising programmes and solutions to fit all budgets for our advertisers. We showcase their business information across a range of media in the best fit for their marketing needs.