Product overview
Internet yellow pages
We have online directories such as Yell.com, Yellowbook.com and Paginasamarillas.es. These internet yellow pages sites give businesses additional facilities to increase content and online presence whilst ensuring flexibility to suit budget and scale. 900,000 customers pay for prominence in their chosen classification.
56m consumers used our sites in March 2011 to find businesses or services, read reviews from other consumers, get directions or read expert advice on products and services.
Mobile yellow pages
Our services are also available on mobile. We have state of the art applications that offer more than a search function and, with over 6m downloads to smart phones and tablets, deliver an optimal consumer experience on the go.
The growing usage from our mobile products ensures businesses benefit from this additional functionality.
Digital media
– Website production
We help to give our advertisers’ businesses a professional presence online, with our tailored website creation and management service. They pay an upfront charge for the site build, and a monthly fee for ongoing support and amendments. The 230,000 websites we have built help our consumers gain extra information about a product or service, enabling them to make a more informed purchase decision.
– Video
We offer our advertisers the option to include a video into their online advertising, either provided by themselves, or fully produced by us.
Video is another insightful tool helping users to get useful information on product and service offerings, coverage areas and pricing information, without having to visit a website or make additional enquiries before purchase.
– Presence and reach
We work with Google and other search engines to help our advertisers connect with this rich source of customers and get the most out of search marketing and pay per click. We fully manage the whole process which can be complex and time consuming.
Additionally, through our online display product, we put our advertisers’ online adverts on our partners’ websites, increasing presence and reach.
Yellow pages directories
Our 1,266 business to consumer directories feature classified advertising through a range of advert types. Businesses pay for adverts based on size, colour and artwork ranging from a black and white quarter column advert to a full page colour spread. Millions of people use our yellow pages printed products every day to find the businesses they are looking for.
White pages directories
Produced in four of our territories, a directory that alphabetically lists all the telephone numbers for companies and individuals in the country.
A useful tool for quick reference for consumers who know whose number they require, or which business they wish to contact.
Directory assistance
We provide telephone based information services that serves callers seeking information on businesses and services over the phone.
For consumers seeking information quickly on the go, or without access to our online products, this is often a solution.
We provide these services in the UK (118 24 7), Spain (11888) and Chile (700 222).