May 2009 – Paginasamarillas.es advertising

The campaign for the Paginasamarillas.es website aims to promote a brand that was previously recognised more as a printed directory. The advertising demonstrates the modernity, efficiency and speed of the service as well as the fact that the website can be used to help with all kinds of online information needs. Animated characters are seen in two of the commercials searching for a hotel and an adventure holiday. A third – Ali Baba – promotes the Paginasamarillas.es mobile site.

May 2009 – 11888 advertising

The advertising for 11888 features the ‘Pelochos’ puppet characters, who have helped to build the 11888 brand over a period of more than five years. In fact the Pelochos have become so popular themselves that they even have their own website, which you can visit at www.mondopelocho.com.

June 2008 – 11888 advertising

Previously the Pelochos’ adventures lead them to calling the telephone directory service to help them out in whatever situation they found themselves in. This campaign, however, finds them on the other end of the telephone as they take the role of an operator, coming to the rescue of callers looking for advice to help them on their way.

Páginas Amarillas advertising

The theme of the Páginas Amarillas TV advertising campaign is Happy Encounters. The adverts feature people in surreal situations where they end up looking for goods and services.

In one advert a skater is dancing on ice, waiting for his partner to enter the arena. He spots his partner and skates over, arms held open to greet her. His partner turns out to be… a fridge! The strapline highlights several different classifications that can be found within the Páginas Amarillas directory, such as electrical appliances, dance and skates.

Another advert centres on a woman walking through a park. She checks the time, adjusts the flower in her jacket lapel, and then looks up with a smile on her face. She has just spotted her date… a lift! Again, the strapline highlights different classifications that can be found within the Páginas Amarillas directory, this time lifts, florists and landscaping.