Yell UK advertising & promotion

This section contains details of our latest and historic advertising campaigns.

'Day V Lately'

Our latest campaign takes the best from the past and looks to establish the Yell brand as modern, relevant and effective in a world of ever more dizzying choice. The campaign takes the classic JR Hartley ad and remakes it for today's society. Now it features Day V Lately, a man who's looking for a trance mix of a record he produced in the early 90s. Day V's experience isn't restricted to a TV ad. The campaign will encourage the public to join in the search with a competition to find one of 10 copies of the record secreted in independent record shops around the UK, and there is PR and digital content to give depth to the story.

Alongside this, press, outdoor, and digital display advertising will promote the key benefits and features of using Yell. This will include innovative use of media including putting Yell's content within interactive bush shelters around the country.

To view the Day V Lately ad, click here.