March 2007
Ahead of Mother's Day Yellow Pages 118 24 7 has launched a national radio campaign, running from 1 – 13 March. The ads are largely targeted at men, tapping into the insight that men tend to leave everything to the last minute, with potentially detrimental results. Three ads have been created, with the first one communicating that Mother's day is approaching, the second one announcing that there is only a week to go, and the last one has a greater sense of urgency as it reminds everyone that there are only 5 days to go. Using the voice of Adam Buxton (of the Adam and Joe show and XFm) the ads are 40 seconds long, using humour to convey the messaging. |