'Party planner': The advertising campaign for Yell.com
This campaign features the flamboyant Fresno – party planner to the rich and famous. No request is too ludicrous or outrageous – Fresno prides himself on being able to deliver absolutely anything. However, its his assistant Carrie who works the miracles and sits back whilst Fresno takes the glory. She uses a healthy chunk of creative thinking coupled with the indispensable Yell.com to solve the many dilemmas thrown at her.
We are introduced to them as they organise a very last minute 'Harlem Gangsta Bloc Party' for Marcus – a very demanding and very spoilt rich kid! As if bringing Harlem to Hampshire wasn’t difficult enough – over the course of several TV ads Fresno and Carrie have to find ways to bring to life Marcus' increasingly bizarre party requests – requests that can only be found with an ingenious use of Yell.com.
The campaign aims to demonstrate Yell.com's versatility, local expertise, and ease of use, as well as how it can find the expected alongside the unexpected!
Visit our YouTube channel where you can find more information about the campaign. Go to www.youtube.com/yell. |