March 2004

A major marketing campaign launched with a new series of TV adverts which for the first time use James Nesbitt to simultaneously promote the full Yell 'family' of book, phone and Internet consumer products. The campaign emphasises each product's versatilities for finding businesses and services. Four TV adverts, featuring the strapline "Whatever you want – just Yell" have been produced to further promote usage and awareness of Yellow Pages, Yell.com and 118 24 7. Further details of the campaign and the executions themselves can be found on the press release.