1990 – 1999

1992
DADS

Launch of Database Development Services (DADS)

Talking Pages rolled out across the UK with 9 regional telephone numbers

1993

Single national number for Talking Pages launched at local call rates 0345 600 900 

1994

Talking Pages

Nationwide Freefone number for Talking Pages 0800 600 900

Business Database 'Data on Disc' developed for the PC market
1995

The Business Database launch 'On Line Analysis'

Nationwide Film & Cinema service launched on Talking Pages

1996
Yell.co.uk

Yell.co.uk, our internet service, is launched

Yell Awards launched to raise standards in web publishing

1997

Launch of YellowPoint, a geo-coded business location dataset from The Business Database

Transactions launched on 'Shop Yell' on Yell.co.uk

1998
Sunflower

Business Pages launched in Scotland

Yellow Pages trials colour: spot green, spot red & white knock out

Yellow Pages tube train

New look Yellow Pages published in Northern Ireland

Launch of Yellow Pages tube train

1999

Launch of 'Homesight' on Yell.co.uk

National roll-out of new look Yellow Pages directory

National roll-out of white knock out

Yellow Pages publishes the new Gloucester and Swindon directories – the first in a series of product development changes to suit User and Advertiser needs