Yell online
Launched in 1996, Yell online is the UK’s local business search engine and a major online advertising medium for small and medium sized enterprises. Yell online provides consumers with a direct and effective route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Consumers can review relevant search results and quickly determine the right business for their needs based on detailed advertiser information, consumer reviews and rich, vertical content to better help them make a decision. Yell online’s up to date, comprehensive and trusted database of over two million UK business listings including 204,000 searchable advertisers (*1) can be accessed via the web site (www.yell.com), through web browsers on all mobile phones and a downloadable application available on a wide range of mobile devices. Yell online also provides sophisticated, zoom-enabled maps to help consumers locate its SME advertisers, and provides other features such as walking and driving directions, closest car parks and street views.
Reviews on Yell online
Every business on Yell online can be reviewed and rated by its customers. Reviews are from a community of real consumers who enjoy discovering and sharing opinions about all kinds of places and services; from restaurants to plumbers.
Reviews on Yell online benefit both consumers and businesses. Consumers will benefit from having more ways to find the businesses and services which they value and trust, while businesses can take advantage of the greater exposure afforded by the reviews written about them.
To find out more about reviews on Yell online see the Reviews by Yell guide here.
The easy way to a powerful web presence
For UK businesses, Yell online is a simple and highly cost-effective way to harness the power of the internet. The site receives on average 10.7 million visitors every month (*2). Research shows that 69% of Yell online users contact a company after using Yell online and of these, 67% either intended to or went on to make a purchase (*3).
Go to our Customer website to find out more about advertising on Yell online.
More business leads at no extra cost, with Yell Mobile
Businesses advertising on Yell online are automatically added to the Yell Mobile smart phone app, which so far, has been downloaded over 2 million times (*4). The Yell Mobile app is being used on average 1 million times a month (*2), and with this level of usage, advertisers on Yell online are even more accessible to their customers than ever before.
Go to our Customer website to find out more about Yell online for mobile phones. For general information about our mobile platforms go to the Yell for mobile website.
netReach
Businesses who already have a Yell online listing or a website, can gain further exposure with Yell’s netReach product – by advertising their products or services on a range of partner websites, carefully selected by category or geographic location.
For example, a business launching into a new locality can get an online presence on high profile local newspaper websites in a selected target region.
And for companies seeking a broader, national online visibility, Yell can place adverts in prime positions on the relevant pages of national partner websites such as Facebook, The AA, The Telegraph and FindaProperty.com.
Go to our Customer website to find out more about netReach.
Most UK businesses can have a free standard listing in Yellow Pages, Yell online and 118 24 7. You can request one online at our Customer website or by calling 0800 555 444.
Sources
*1 Yell statistics, year ended 31 March 2011
*2 Yell internal statistics, 2011-12
*3 Saville Rossiter-Base, 2011-2012
*4 Application download records obtained from Yell, Apple, Nokia, RIM and Google, March 2012
Results are based on past research and data and are no guarantee of future behaviour or performance