Yellow Pages

Yellow Pages directories have been connecting buyers and sellers in the UK for over 40 years. The first edition was published in 1966 as a section in the Brighton telephone directory and since then we have expanded our coverage to the whole of the UK. In the 2011 financial year we published 104 editions of Yellow Pages and distributed approximately 27.3 million copies to homes and businesses throughout the country.

In February 2010 we announced the most significant revamp of our Yellow Pages directory product – a new handy compact format – which would be small enough to fit through the standard size letterboxes of households and businesses. Delivery of our new style directories – which also includes a new alphabetical Name finder section at the back of the book, consisting of free line entries – commenced June 2010. Directories also incorporate a font specially selected to enhance the smaller directory’s readability.

Advertising in Yellow Pages
Advertisers can choose from a range of advert sizes and types, including full and part colour options, specially prepared graphics, menus and coupons. In addition to advertisements, our directories contain local and community information and special interest guides.

Here are some stats and facts about the UK’s number one directory*1:

  • Yellow pages directories were used 560 million times in the last year*2
  • Yellow Pages directories generated over 300 million leads in the last year*2
  • In 2011, adverts in Yellow Pages received on average 11.2% more calls than in 2010*3
  • Yellow Pages directories contain on average 60% recycled fibre content with the virgin pulp comprising the rest of the directory sourced from sustainably managed forests. All old Yellow pages directories are 100 per cent recyclable.

Most UK businesses can have a free listing in Yellow Pages, Yell online and on 118 24 7. You can request one online at our customer website or by calling 0800 555 444.

Sources
*1 Saville Rossiter-Base 2011-12, number one in terms of usage of information sources
*2 Saville Rossiter-Base 2011-12
*3 Yell Call Counter GEO™ tracking programme. Figures are based on a non-weighted comparison of all live adverts with Call Counter GEO™ in the two calendar years. This is not a guarantee of future performance

Results are based on past research and are no guarantee of future behaviour