Yellowbook's latest marketing efforts are designed to drive awareness among small businesses of its evolution to a 360-degree marketing company, offering customized multi-channel marketing solutions designed to help Yellowbook clients succeed.

The new campaign, launched August 2010, introduces Yellowbook360, a handle created to capture the company’s full spectrum of digital, mobile and print products. A new tagline, beyond yellow, works with colourful imagery to vividly illustrate the company’s expanded portfolio of marketing tools.

Key elements of the campaign feature visual representations of local business clients and their individualized Yellowbook marketing program. From online ads and videos, to website packages, to search marketing, to metrics reports and direct mail, these creative executions illustrate how Yellowbook media consultants are helping these businesses succeed by creating customized marketing campaigns to more effectively reach and attract new customers.

The multi-media campaign signals that today’s Yellowbook is much more than yellow and much more than a book.

August 2010 – Beyond Yellow