Yellowbook products

Today's Yellowbook is much more than yellow and much more than a book. We're a 360° marketing company that helps small businesses succeed by offering one-to-one consulting and customised multi-media marketing solutions designed to fit individual needs and budgets. Our products and services include:

• Print directory
• Yellowbook.com
• Video ads
• Search engine marketing (SEM)
• Search engine optimisation (SEO)
• Websites
• Social media
• Direct marketing
• Yellowbook360 Business Center+

Print Directory
Yellowbook print directories deliver actionable business information to ready-to-buy consumers and generate affordable, high-quality leads for advertisers. Advertisers can choose from a range of advert sizes and types. Free yellow pages listings are available to all businesses and can be upgraded to include additional features.

Yellowbook.com
Yellowbook.com internet yellow pages makes it easy for consumers to find business information, whether they’re searching online at yellowbook.com, on one of its many partner sites, or on a mobile device. Yellowbook.com generates millions of visitors on a monthly basis, and offers advertisers a growing portfolio of targeted products and placement options.

Video Ads
A Yellowbook video ad is a high impact alternative to a traditional online directory ad. The video ads are featured in yellowbook.com business listings, distributed throughout the Yellowbook.com Network, and placed on Yellowbook's YouTube™ channel, allowing potential customers to see, hear and experience advertisers’ businesses first-hand.

Search Engine Marketing
Yellowbook’s search engine marketing program is an advert syndication product which promotes advertisers’ details across the major internet search engines, vastly extending their reach on the internet. Targeted ads appear either at the top or on the right side of the search engine results page when relevant keywords and phrases are searched.

Search Engine Optimisation
Search engine optimisation is the process of making a website easy for the search engines to read, find, understand and quantify its relevancy to users. Yellowbook uses both on-page and off-page search engine optimisation strategies to improve clients’ ranking in ‘organic’ or natural search engine results.

Websites
Yellowbook builds professional, search engine-optimised websites for businesses looking to establish an online presence. A range of different package sizes are available. All website packages include unlimited modification support, submissions to search engines and access to site statistics.

Social Media
ChatterHub, Yellowbook’s online reputation management tool, makes it simple and convenient to monitor the online chatter about your business and quickly respond to comments or reviews – all from one centralised location.

Direct Marketing
Yellowbook Direct Mail Services provides everything required for a successful campaign: high-quality imagery, copywriting and design, personalised messaging, targeted mailing lists, printing, postage and call tracking. Several different sizes and formats are available.

Yellowbook360 Business Center
The Yellowbook360 Business Center is an online resource where businesses can enhance their business profile information, track their Yellowbook campaign results, and monitor their online reputation. Businesses can also take advantage of free online marketing seminars that promote local business success.

For further information on the Yellowbook360 portfolio of products and services, go to the Yellowbook website.