'Directory Heaven' is our first ever stand-alone advertising campaign for 118 24 7. It's based on the signature tune of cult internet cartoon character 'Magical Trevor', and it aims to emphasise the number '118 24 7' in a fun and catchy manner with a jaunty rhyme against a backing track of the 'Magical Trevor' tune.

The advert features cartoon characters in a variety of different situations, all looking to use the 118 24 7 directory enquiry service to find what they need, from finding a cab to a kitchen extension, and even a place to see sharks. The theme tune of the advert is cheerful and lively and is designed to ensure people remember the 118 24 7 number to call or text when they need a business or service.

The TV campaign - spanning three months - will run across major terrestrial, satellite and cable channels. As well as the main 30 second TV ad, the campaign will include two ten second variants. Further support is provided by a 60 second variant on Yell’s YouTube site www.youtube.com/yell118247 and 40 second radio ads.

We have also launched a campaign page at www.118247.com which hosts all the ads, a downloadable ringtone of the theme tune and a fun poll which allows visitors to tell us whether they love or hate the ad! Have you see our ad? Have you voted? Go to the 118 24 7 campaign site now.

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