A multi-million pound advertising campaign was launched to support Yell.com. The five week campaign is designed to highlight key features and benefits of Yell.com, such as maps, directions, car parks and to create a fresh, modern image for the brand.

The heavy weight campaign will run across outdoor formats - 48 and 6 sheet posters, buses, taxis, London Underground escalator panels and other regional transport plus Radio and Online advertising.

The advertising is targeted at urban centres in particular Birmingham, Manchester and London but with a national backbone of 48 sheet posters.