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1990-1999

1992

DADSLaunch of Database Development Services (DADS)
Talking Pages rolled out across the UK with 9 regional telephone numbers
1993
Single national number for Talking Pages launched at local call rates 0345 600 900
 
Our quality management system in the UK achieves accreditation to the international standard ISO 9001
 
We begin using assessment against the Excellence Model of the European Foundation for Quality Management, to review all aspects of our business and identify areas where we can increase efficiency and improve quality of service for our customers.
1994
Talking PagesNationwide Freefone number for Talking Pages 0800 600 900
 
Business Database 'Data on Disc' developed for the PC market
1995
The Business Database launch 'On Line Analysis'
 
Nationwide Film & Cinema service launched on Talking Pages
1996
Yell.co.ukYell.co.uk, our internet service, is launched
 
Yell Awards launched to raise standards in web publishing
1997
Launch of YellowPoint, a geo-coded business location dataset from The Business Database
 
Transactions launched on 'Shop Yell' on Yell.co.uk
 
We achieve recognition for our commitment to development and training by achieving the Investor In People National Standard
1998
EQA


sunflower


Yellow Pages tube train
We enter for the European Quality Awards and win a Prize for achieving excellence across all aspects of the way we work and the results we achieve
 
Business Pages launched in Scotland
 
Yellow Pages trials colour: spot green, spot red & white knock out
 
New look Yellow Pages published in Northern Ireland
 
Launch of Yellow Pages tube train
 
We achieve accreditation to the international standard ISO 14001 in recognition of our environmentally responsible approach to our operations
1999
EQA


Yellow Book USA
Yellow Pages wins the overall European Quality Award in the large businesses category
 
We expand our core business into the United States when we acquire Yellow Book USA.
 
Launch of 'Homesight' on Yell.co.uk
 
National roll-out of new look Yellow Pages directory
 
National roll-out of white knock out
 
Yellow Pages publishes the new Gloucester and Swindon directories - the first in a series of product development changes to suit User and Advertiser needs



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