Yellow Pages
Yellow Pages directories have been connecting buyers and sellers in the UK for over 40 years. The first edition was published in 1966 as a section in the Brighton telephone directory and since then we have expanded our coverage to the whole of the UK.In the 2009 financial year we published 104 editions of Yellow Pages and distributed approximately 26.3 million copies to homes and businesses throughout the UK.
Advertisers can choose from a range of advert sizes and types, including full and part colour options and specially prepared graphics. In addition to advertisements, our directories contain local and community information and special interest guides.
79% of UK adults use the Yellow Pages directory*, and our high-profile advertising promotes their use and helps generate the sales leads that deliver value for money for our advertisers.
Most UK businesses can have a free listing in Yellow Pages, Yell.com and 118 24 7. You can request one online at the Yell Direct website or by calling 0800 555 444.
* Source: Saville Rossiter-Base, 2008-09
