Brand integrity
Yell’s high profile brands and our successful, market-leading products enable us to attract and retain employees and customers. Strong branding adds value and profitability by enhancing consumer awareness, quality perception and customer loyalty.Yell actively enforces and defends its intellectual property rights which enable us to focus on getting the best from the Yell brand portfolio. We have audited our registered intellectual property rights – including trademarks, designs, and domain names – to ensure we are best positioned to exploit the opportunities they present. We continually review and enforce our database, copyright and other non-registerable rights and have invested in new technologies to prevent the unauthorised extraction of data from Yell.com. All of these actions are complemented by a readiness to defend our rights through the Courts.
We train all our sales people to sell fairly and we monitor their compliance.
