Yellow Woods Challenge
The Yellow Woods Challenge is our flagship environmental campaign for schools and is run by Yellow Pages, working in partnership with the Woodland Trust and local authorities across the UK.Schoolchildren simply bring old Yellow Pages directories into school for recycling and every school participating is given a free environmental education pack to teach children about paper, recycling and woodland conservation. Kirk, the Yellow Woods Challenge mascot, helps to bring recycling to life and makes the Challenge fun for children.
The Challenge aims to:
- recycle old Yellow Pages directories and reduce demands on landfill
- educate schoolchildren about the importance of recycling and conservation
- support the Woodland Trust, the UK’s leading woodland conservation charity
The Yellow Woods Challenge continues to support the Woodland Trust’s 'Tree For All' campaign – the most ambitious children’s tree planting project ever launched in the UK.
'Tree For All' aims to:
- plant 12 million new trees over five years – the equivalent of one tree for every child under the age of 16
- involve one million people, especially children, in planting trees across the UK
The Yellow Woods Challenge launched in September 2002 and has proven to be a great success. Results to January 2008:
- 438 Challenges have been run by local authorities across the UK
- 9,870 schools have taken part, with more than 2 million schoolchildren participating in the Yellow Woods Challenge
- More than 2 million Yellow Pages directories have been recycled by schools and turned into new products including animal bedding, egg boxes, cardboard, insulation materials and newsprint
- £350,000 has been awarded by Yell to schools
- £350,000 match funding has been given by Yell to the Woodland Trust. Since 2004, this funding has gone towards the Trust’s ‘Tree For All’ project
- 600 entries into the optional Big Yellow Pages Art Competition, endorsed by Naomi Wilkinson, presenter of CiTV’s ‘Fingertips’ and Five’s ‘Milkshake’
Awards
We are proud of our achievements:
- Winner: BIG TICK 2006, 2005, 2004 and 2003, PRide Award 2007 and 2005, CIPR Award 2006, Green Apple Award 2006 and 2003, NICVA 2003
- Finalist: Grand Prix PRide Awards 2007, Hollis Awards 2005 and 2004, IPR 2004, IVCA Clarion 2004, Yell Gold Awards 2004 and 2005, PR Week 2003
www.yellow-woods.co.uk
Kirk’s website has been designed to make recycling and the environment fun for children and provide information about the Challenge to councils, teachers and parents.
For more information and updates about the Yellow Woods Challenge, please visit: www.yellow-woods.co.uk.
