Limavady households urged to recycle old Yellow Pages - 23 November 2001
Households across Limavady are being urged to participate in a Yellow Pages recycling campaign, which starts when the new edition of the directory, sporting fluffy chicks on the front cover, is delivered across the area.The campaign aims to collect thousands of old Yellow Pages, which show fish on the front cover, and recycle them in a borough-wide schools initiative.
Limavady Borough Council has decided to challenge local schoolchildren to collect as many old Yellow Pages as possible and teamed up with The Directory Recycling Scheme, sponsored by Yellow Pages, to launch a competition in the area. The Directory Recycling Scheme will award prizes of £500, £300 and £200 respectively to the three schools that collect the most directories per pupil head.
Richard Gillen, Countryside Access/Environment officer with the Council and Northern Ireland environmental group ARENA network, said: "The council wants to raise the public’s awareness of recycling and make sure it is ‘doing its bit’ to promote the recycling of Yellow Pages. Throughout our borough, there is the potential to save 10,000 Yellow Pages from landfill, so we encourage everyone, especially children, to take part in this recycling campaign."
Schools throughout the Limavady borough are being invited to enter the Yellow Pages Schools Recycling Competition. Once the new directories begin arriving from the end of November, children will be asked to bring old Yellow Pages into school for recycling.
Limavady Borough Council will ensure each school is visited during mid-December to have their directories collected. All old directories will be sent to a Lurgan fibre mill to be made into egg boxes.
For residents who do not have a child participating in the Schools Recycling Competition, old Yellow Pages can also be recycled at the paper bank in the Council Civic Amenity Site at Ballyquin Road or they will be collected at the Civic Amenity Site adjacent to Dungiven Sports Pavilion.
Mayor Dessie Lowry said: "Recycling your old Yellow Pages is a simple thing that we can all do to help the environment. Our schools competition is a great way to get the recycling message over to children and their families."
Adam Billiald, co-ordinator of The Directory Recycling Scheme, said: "Supporting local authorities to recycle directories is a major environmental strategy for Yellow Pages. Our research shows that people in Northern Ireland are amongst the most active recyclers in the UK. I expect this campaign to prove that once more."
