Redbridge takes on the Yellow Woods Challenge - 10 April 2003
Redbridge Council is encouraging local schools and residents to make a success of the Yellow Woods Challenge – an exciting new schools recycling initiative run by Yellow Pages, The Directory Recycling Scheme and the Woodland Trust in association with the Council.Up to 1000 schools across the UK will compete to win cash prizes from a total prize fund of £36,000. All participating schools have to do is collect old Yellow Pages and bring them to school after the holidays. The new edition of Yellow Pages is delivered from 24th March, so parents at participating schools are asked to keep hold of their old Yellow Pages – the ones with the fluffy chicks on the cover – until schools come back after Easter. Redbridge Council will arrange for all these directories to be collected and recycled into animal bedding.
Redbridge’s Yellow Woods Challenge organiser, Mark Webster, said: “We’re delighted to be taking part in the Yellow Woods Challenge. It’s a simple, fun and educational competition that will benefit schools and the environment.”
The Yellow Woods Challenge offers something for all schools. Locally the school that collects the most Yellow Pages per pupil will win £300 and all schools will automatically be entered into the UK Finals for a chance to win a top prize of £2,000. All participating schools will receive a certificate and an education pack to bring the Challenge to life in the classroom.
Richard Duggleby, head of external relations for Yell, the publisher of Yellow Pages, said: “The Yellow Woods Challenge aims to educate young people about the environment. We hope the Challenge will show that doing even the smallest things can make a real difference to our world.”
The Yellow Woods Challenge also supports the Woodland Trust, the UK’s leading woodland conservation charity. For every pound awarded to schools by Yellow Pages in prize money, a matching pound will be donated to the Woodland Trust to help keep native woodland alive.
To find out more about Redbridge’s Yellow Woods Challenge please contact Mark Webster on 020 8708 5518. Alternatively, visit www.yellgroup.com or call the Directory Recycling Helpline on 0800 671 444 for details of the nearest Yellow Pages recycling facilities.
