Vale Royal households urged to recycle old Yellow Pages in special banks - 2 September 2003
Householders across Vale Royal are being urged to participate in a Yellow Pages recycling campaign, which starts when the new edition of the South Manchester directory - showing the ‘Walking Fingers’ logo on the front cover - is delivered across the area.The campaign is being run by Vale Royal Borough Council and supported by the Directory Recycling Scheme, which is sponsored by Yellow Pages. The aim is to collect thousands of old Yellow Pages - featuring sandcastles on the front cover - and recycle them in special collection banks.
The campaign has been boosted by a grant from the Directory Recycling Scheme to Vale Royal Borough Council. From the end of August to 3rd October, banks clearly displaying Yellow Pages recycling stickers will be sited at the following locations:
- Morrison’s supermarket, Winsford
- Sainsbury's supermarket, Northwich
All Yellow Pages collected will recycled into card.
Alison Hunter, waste development manager with Vale Royal Borough Council, said: "Throughout Vale Royal, there is the potential to save 14 tonnes of Yellow Pages from landfill. We hope that having these special banks will be a great encouragement to our residents to recycle their old Yellow Pages."
Adam Billiald, co-ordinator of the Directory Recycling Scheme, said: "Supporting local authorities to recycle old directories is a major environmental strategy for Yellow Pages. I encourage everyone to do their bit and take their old directory along to one of the recycling banks."
Further information can be obtained by calling 0800 435 199.
For media enquiries, please contact Alexandra Barnett, communications officer, Vale Royal Borough Council, on 01606 867508 or Adam Billiald, the Directory Recycling Scheme, on 023 8023 6806.
Notes to editors
Yellow Pages
Yellow Pages are published by Yell, a leading international directories business operating in the classified advertising market through printed, online and telephone-based media. Yell’s products in the UK also include the Business Pages directory, Yell.com, Yellow Pages 118 24 7 and in the US, Yellow Book and Yellowbook.com.
The Directory Recycling Scheme
The Directory Recycling Scheme, sponsored by Yellow Pages, works with local authorities to encourage an increase in the number of Yellow Pages directories that UK households recycle. It runs a freephone helpline (0800 671 444) for the public to call to find out the nearest recycling point for their old Yellow Pages. Internet users can find this information via www.yellgroup.com.
