Children win prizes for collecting old Yellow Pages directories - 14 December 2004
Children at a school in South Gloucestershire have won first prize in a competition to collect old copies of the Yellow Pages for recycling.Pupils at the Tynings Primary School in Kingswood managed to collect 4.19 copies of the telephone book per pupil as part of the Yellow Woods Challenge – the simple, educational and fun schools environmental campaign run by Yellow Pages and the Woodland Trust working with SITA, as part of the new SORT IT!* service.
Councillor Shirley Potts, executive member for communities, said: "We are pleased to see so many young people getting involved in recycling. We have also welcomed the support the Yellow Pages campaign has offered the SORT IT!* scheme. It is important that we do as much as we can to increase the amount we recycle both to save money and to help the environment."
In total, over 10,000 copies of Yellow Pages were collected by schools and at Sort It!* centres across South Gloucestershire during October and November. The phone directories will then be shredded and reused as animal bedding.
The collection will also contribute towards South Gloucestershire's aim to recycle and compost 40% of all household waste.
The Tynings received £300 for winning, with pupils at Crossways Infants and Juniors receiving £200 for finishing second. St Michael's C of E in Winterbourne finished third and received £100. Crossways Infants and Juniors also received a further £100 for collecting the most copies in total.
Richard Duggleby, head of external relations at Yell, the publishers of Yellow Pages directories, said: "We're delighted with the results of the Yellow Woods Challenge in South Gloucestershire and proud to be helping so many young people understand the importance of caring for the environment and woodland.
The top six schools, which also includes Christchurch Primary, Staple Hill Primary and Old Sodbury C of E Primary School, will also receive saplings to plant in their grounds. The saplings are part of the Woodland Trust's new scheme 'Tree For All' to help plant 12 million
trees over the next five years.
The prizes have been donated by Yellow Pages, who have also donated £700 to the Woodland Trust.
The Tynings Primary School will be presented with their prize at a special ceremony next Wednesday at 12.30pm.
For further information about the 'Tree For All' campaign, visit www.treeforall.org.uk/yell.
