Down Schools get the yellow recycling bug - 8 December 2004
Schools across Down are competing in the 2004/05 Yellow Woods Challenge – the simple, educational and fun environmental campaign run by Yellow Pages and the Woodland Trust working with Down District Council.Kirk, the recycling bug and campaign mascot, is urging schoolchildren, their families and friends to bring old Yellow Pages directories to school for recycling into egg boxes by Huhtamaki Lurgan Ltd.
The Yellow Woods Challenge aims to get children into the recycling habit while learning all about paper, recycling and woodland conservation through Kirk’s lively teaching materials and Challenge video.
The schools that collect the most directories per pupil will win cash prizes from Yellow Pages. For every pound awarded to schools, a matching pound will be given to the Woodland Trust to support its new tree planting campaign, ‘Tree For All’, and enable hundreds of schools to plant native tree saplings in their grounds.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “Since 2002, more than half a million schoolchildren have taken on the Yellow Woods Challenge. This year, we expect 300,000 pupils across the UK to have fun recycling Yellow Pages directories and learning about the environment with Kirk.”
Janet McIlvenna, community environmental education officer for the Ulster Wildlife Trust based with Down District Council, said: “This is the fourth year that we have recycled Yellow Pages directories with schools. It has become something teachers, parents and pupils all look forward to in the school calendar. It not only keeps old directories out of landfill, but also helps us deliver lots of other recycling messages to schools.”
Residents who do not have a child attending a participating school can recycle their old Yellow Pages directory via the blue paper bin scheme, or by taking it to a special paper bank. For details of the nearest location, call Down District Council on 028 4461 0801, contact the Directory Recycling Helpline on 0800 671 444 (lines open Monday – Friday from 8.30am – 5.30pm) or visit: www.yellgroup.com.
