East Lindsey Schools and woodland to benefit from Yellow Pages Recycling Challenge - 14 May 2004
Schools in East Lindsey are competing for part of a £50,000 prize fund from Yellow Pages in a national schools recycling campaign. The schools will compete in this year’s Yellow Woods Challenge – a simple, educational and fun environmental campaign run by Yellow Pages, the Directory Recycling Scheme and the Woodland Trust working with East Lindsey District Council.Schoolchildren simply bring old Yellow Pages directories to school for recycling and those collecting the most directories per pupil win cash prizes. For every pound awarded to schools by Yellow Pages, a matching pound is given to the Woodland Trust to help keep the UK’s native woodland alive.
Around 1,200 schools across the UK will participate in the Yellow Woods Challenge 2003/04. East Lindsey District Council is organising this year’s Challenge and is encouraging schools in the area to recycle old Yellow Pages directories – featuring sandcastles on the cover - when the new directory is delivered. Schools could win up to £300 locally and then compete nationally for the chance to win up to £2,000.
The Yellow Woods Challenge 2003/04 aims to build on last year’s success, which involved nearly 250,000 schoolchildren from across the UK, including 3,000 from East Lindsey.
All participating schools are given free environmental educational materials which, along with the campaign’s fun mascot, Kirk, help bring recycling and woodland conservation messages to life in the classroom.
The Woodland Trust is the UK’s leading woodland conservation charity and funds raised by the Yellow Woods Challenge will help to see woodland biodiversity* restored and improved.
Gemma Crew, organiser of the Yellow Woods Challenge in East Lindsey, said: “Taking part in the Yellow Woods Challenge last year encouraged schools and local communities to do their bit for the environment. We must build on last year’s success and support schools by giving them old Yellow Pages directories for recycling.”
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “The Yellow Woods Challenge is a real winner. It benefits schools, communities, councils and recycling companies while helping the Woodland Trust to restore and improve woodland and increase children’s appreciation and understanding of the environment.”
Local schools will be collecting old Yellow Pages directories from Monday May 24 to Monday July 5, 2004 to be recycled into newsprint. For more information about the Yellow Woods Challenge visit www.yellow-woods.co.uk or contact Gemma Crew at East Lindsey District Council on 01507 601111.
