East Lothian Schools get the yellow recycling bug - 4 December 2004
Nineteen schools across East Lothian are competing in the 2004/05 Yellow Woods Challenge – the simple, educational and fun environmental campaign run by Yellow Pages and the Woodland Trust working with East Lothian Council.Kirk, the recycling bug and campaign mascot, is urging schoolchildren, their families and friends to bring old Yellow Pages directories to school for recycling into paper bags and newsprint by Abitibi Consolidated.
The Yellow Woods Challenge aims to get children into the recycling habit while learning all about paper, recycling and woodland conservation through Kirk’s lively teaching materials and Challenge video.
The schools that collect the most directories per pupil will win cash prizes from Yellow Pages. For every pound awarded to schools, a matching pound will be given to the Woodland Trust to support its new tree planting campaign, ‘Trees For All’, and enable hundreds of schools to plant native tree saplings in their grounds.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “Since 2002, more than half a million schoolchildren have taken on the Yellow Woods Challenge. This year, we expect 300,000 pupils across the UK to have fun recycling Yellow Pages directories and learning about the environment with Kirk.”
Gillian Wilson, waste services officer at East Lothian Council, said: “This is the second year that we have recycled Yellow Pages directories with schools. We hope it has become something teachers, parents and pupils all look forward to in the school calendar. It not only keeps old directories out of landfill, but also helps to promote recycling in schools.”
Residents who do not have a child attending a participating school can recycle their old Yellow Pages directory by putting it into their blue bag, as part of the kerbside paper recycling collection, or by taking it to one of the special Yellow Pages recycling banks located beside all council paper banks. For details of the nearest location, call 01620 827 391, contact the Directory Recycling Helpline on 0800 671 444 (lines open Monday – Friday from 8.30am – 5.30pm) or visit: www.yellgroup.com.
