North Lincolnshire Schools and woodland to benefit from Yellow Pages Recycling Challenge - 19 May 2004
Schools in North Lincolnshire are competing for part of a £50,000 prize fund from Yellow Pages in a national schools recycling campaign. The schools will compete in the Yellow Woods Challenge - a simple, educational and fun environmental campaign run by Yellow Pages, the Directory Recycling Scheme, the Woodland Trust working with North Lincolnshire Council.Schoolchildren simply bring old Yellow Pages directories to school for recycling and those collecting the most directories per pupil win cash prizes. For every pound awarded to schools by Yellow Pages, a matching pound is given to the Woodland Trust to help keep the UK’s native woodland alive.
Around 1,200 schools across the UK will participate in the Yellow Woods Challenge 2003/04. North Lincolnshire Council is organising their first Challenge in the district and is encouraging schools in the area to take part. Schools could win up to £300 locally and then compete nationally for the chance to win up to £2,000.
The Yellow Woods Challenge 2003/04 aims to build on last year’s success, which involved nearly 250,000 schoolchildren across the UK.
All participating schools are given free environmental educational material which, along with the campaign’s fun mascot, Kirk, help bring recycling and woodland conservation messages to life in the classroom.
The Woodland Trust is the UK’s leading woodland conservation and charity funds raised by the Yellow Woods Challenge will help to see woodland bio-diversity* restored and improved.
Cllr John Briggs, cabinet member for housing and neighbourhood services, said: “North Lincolnshire Council is pleased to be taking part in the Yellow Woods Challenge this year. I encourage everyone to do their bit for the environment and support our local schools by giving them their old Yellow Pages directories for recycling.”
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “The Yellow Woods Challenge is a real winner. It benefits schools, communities, councils and recycling companies while helping the Woodland Trust to restore and improve woodland and increase children’s appreciation and understanding of the environment.”
Kirk will join a representative from the Woodland Trust and a recycling officer from North Lincolnshire Council to launch the Challenge at Althorpe and Keadby Primary School in the Isle of Axholme. The Woodland Trust will give a talk about the scheme and the importance of recycling old Yellow Pages directories.
Local schools will be collecting old Yellow Pages directories from Monday May 24 to Monday July 12, 2004 to be recycled into cardboard packaging. For more information about the Yellow Woods Challenge visit www.yellow.woods.co.uk or contact North Lincolnshire Council’s recycling helpline on 01724 297644/5/6.
North Lincolnshire Council is also encouraging local residents to recycle their old Yellow Pages directories at all the household recycling centres:
- Cottage Beck Road, Scunthorpe
- Epworth Road, Belton
- North Road, Winterton
- Redbourne Mere, Kirton Lindsey
- College Road, Goxhill
- Gravel Pit Road, Barton
- Brigg Road, Broughton
- Bigby Road and Melton Ross, Barnetby
Residents can also recycle their old Yellow Pages at Morrisons, Safeways, Tesco Extra and Asda supermarkets.
For details of the nearest facilities, visit www.yellgroup.com or call the Directory Recycling Helpline on 0800 671 444 (lines open Monday – Friday 8:30 – 5:00).
For media enquiries, please call Sue Daynes, North Lincolnshire Council on 01724 296296, or Anne Codling, Yell Press Office, on 0118 950 6724.
