Children strike gold in Yellow Woods Challenge competition - 23 March 2005
Youngsters at Malpas Court Primary School have won £400 for their school by collecting Yellow Pages directories in a recycling competition.For six weeks over the Christmas period, 3,905 pupils at 31 schools across Newport took on the Yellow Woods Challenge - the simple, educational and fun schools environmental campaign run by Yellow Pages and the Woodland Trust working with Newport Wastesavers and supported by UPM, the major paper supplier for Yellow Pages. The schools collected old Yellow Pages directories for recycling and a total of 6.5 tonnes will now be recycled into wall insulation by Excel Industries Ltd.
Malpas Court Primary School is celebrating its success in winning the local ‘Gold Oak’ title and the top prize money of £300 for collecting 3.45 directories per pupil. Malpas Church Infants School receives this year’s ‘Silver Birch’, winning £200, and Maes Ebbw School receives the ‘Bronze Beech’ title and £100. Malpas Court Primary School also wins £100 cash for collecting the most Yellow Pages directories in total. All participating schools will automatically be entered into the UK Finals, where they could win a top prize of £2,000 cash.
For every pound awarded to schools in prize money, a matching pound is given to the Woodland Trust to support its new ‘Tree For All’ campaign, which aims to help plant 12 million trees over the next five years. Funds donated by Yellow Pages are enabling thousands of schoolchildren across the UK to plant native saplings in their school grounds and to support tree planting and school visits in the Trust’s woodlands.
As additional support for the Tree For All campaign, Yellow Pages is awarding native tree saplings to the top three winning schools and to St. Joseph's RC Primary School, Gaer Infants School and Caerleon Lodge Infants School for achieving 4th, 5th and 6th place in the local Yellow Woods Challenge. Carole Fereday at Newport Wastesavers also receives tree saplings for organising the local Challenge.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “We’re delighted with the results of the Yellow Woods Challenge in Newport and are proud to be helping so many young people understand the importance of caring for the environment and woodland.”
Carole Fereday, education manager with Newport Wastesavers, said: “This has been a fantastic competition and I thank everyone who has supported their local school and helped us protect the environment by keeping thousands of directories out of landfill.”
For further information about the Tree For All campaign, visit www.treeforall.org.uk/yell
