Recycling fever grips Broadland schools - 20 May 2005
Youngsters at Beechcroft Study Centre have won £400 for their school by collecting Yellow Pages directories in a recycling competition.Over recent weeks, 6,220 pupils at 24 schools across Broadland have taken on the Yellow Woods Challenge - the simple, educational and fun schools environmental campaign run by Yellow Pages, working in partnership with the Woodland Trust and Broadland District Council. The schools have been collecting old Yellow Pages directories for recycling and a total of 18.5 tonnes will now be recycled into animal bedding by LKF Animal Bedding and recycled paper by MW White.
Councillor Shelagh Gurney announced the winners and presented the Yellow Pages prizes at a special assembly at Arden Grove First School, Hellesdon to congratulate them on winning the Yellow Woods Challenge 2005. She was helped by Kirk, the Yellow Woods Challenge “minibeast” mascot, and Adam Billiald, environment manager at Yell.
Beechcroft Study Centre is celebrating its success in winning the local ‘Gold Oak’ title and the top prize money of £300 for collecting a staggering 68 directories per pupil. Lodge Lane First School receives this year’s ‘Silver Birch’, winning £200, and Arden Grove First School receives the ‘Bronze Beech’ title and £100. Beechcroft Study Centre also wins £100 cash for collecting the most Yellow Pages directories in total. All participating schools will automatically be entered into the UK Finals, where they could win a top prize of £2,000 cash.
For every pound awarded to schools in prize money, a matching pound is given to the Woodland Trust to support its new ‘Tree For All’ campaign, which aims to help plant 12 million trees over the next five years. Funds donated by Yellow Pages are enabling thousands of schoolchildren across the UK to plant native saplings in their school grounds and to support tree planting and school visits in the Trust’s woodlands.
As additional support for the Tree For All campaign, Yellow Pages is awarding native tree saplings to the top three winning schools and to Salhouse VC Primary School, Horsham St Faiths VC First School and Heather Avenue First School for achieving 4th, 5th and 6th place in the local Yellow Woods Challenge. Michaela Beaumont at Broadland District Council also receives tree saplings for organising the local Challenge.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “We’re delighted with the results of the Yellow Woods Challenge in Broadland and are proud to be helping so many young people understand the importance of caring for the environment and woodland.”
Michaela Beaumont, recycling officer at Broadland District Council, said: “This has been a fantastic competition and I thank everyone who has supported their local school and helped us protect the environment by keeping thousands of directories out of landfill.”
For further information about the Tree For All campaign, visit www.treeforall.org.uk/yell
