Schoolkids dig the future in Crewe & Nantwich - 20 July 2005
Youngsters at Gainsborough Nursery & Infant School have won £300 for their school by collecting the most Yellow Pages directories per pupil in a recycling competition.Over recent weeks, 3,528 pupils at 13 schools across Crewe & Nantwich have taken on the Yellow Woods Challenge - the simple, educational and fun schools environmental campaign run by Yellow Pages, working in partnership with the Woodland Trust and Crewe & Nantwich Borough Council. The schools have been collecting old Yellow Pages directories for recycling and a total of 6.1 tonnes will now be recycled into newsprint material by Abitibi Consolidated.
Gainsborough Nursery & Infant School is celebrating its success in winning the local ‘Gold Oak’ title and the top prize money of £300 for collecting 1.91 directories per pupil. Lodgefields County Primary School receives this year’s ‘Silver Birch’, winning £200, and Mablins Lane County Primary School receives the ‘Bronze Beech’ title and £100. Mablins Lane County Primary School also wins £100 cash for collecting the most Yellow Pages directories in total. All participating schools will automatically be entered into the UK Finals, where they could win a top prize of £2,000 cash.
For every pound awarded to schools in prize money, a matching pound is given to the Woodland Trust to support its new ‘Tree For All’ campaign, which aims to help plant 12 million trees over the next five years. Funds donated by Yellow Pages are enabling thousands of schoolchildren across the UK to plant native saplings in their school grounds and to support tree planting and school visits in the Trust’s woodlands.
As additional support for the Tree For All campaign, Yellow Pages is awarding native tree saplings to the top three winning schools and to Monks Coppenhall Primary School, Underwood West Junior School and Leighton Primary School for achieving 4th, 5th and 6th place in the local Yellow Woods Challenge. Emma Owen at Crewe & Nantwich Borough Council also receives tree saplings for organising the local Challenge.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “We’re delighted with the results of the Yellow Woods Challenge in Crewe & Nantwich and are proud to be helping so many young people understand the importance of caring for the environment and woodland.”
Emma Owen, assistant recycling officer at Crewe and Nantwich Borough Council, said: “This has been a fantastic competition and I thank everyone who has supported their local school and helped us protect the environment by keeping thousands of directories out of landfill.”
For further information about the Tree For All campaign, visit www.treeforall.org.uk/yell
