Schools get the yellow recycling bug - 19 July 2005
Schools across the Rochford District are competing in the Yellow Woods Challenge 2005 – the simple, educational and fun environmental campaign run by Yellow Pages and the Woodland Trust working with Rochford District Council. The scheme was launched on 19 July at the St Nicholas Church of England Primary School, Rawreth, who were last year’s winners of the Challenge in the Rochford District.Kirk, the recycling bug and campaign mascot, is urging schoolchildren, their families and friends to bring old Yellow Pages directories to school for recycling into cardboard by Essex Reclamation.
The Yellow Woods Challenge aims to get children into the recycling habit while learning all about paper, recycling and woodland conservation through Kirk’s lively teaching materials and Challenge video.
The schools that collect the most directories per pupil will win cash prizes from Yellow Pages. For every pound awarded to schools, a matching pound will be given to the Woodland Trust to support its new tree planting campaign, ‘Tree For All’, and enable hundreds of schools to plant native tree saplings in their grounds.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “Since 2002, more than half a million schoolchildren have taken on the Yellow Woods Challenge. This year, we expect 300,000 pupils across the UK to have fun recycling Yellow Pages directories and learning about the environment with Kirk.”
Miranda Curme de Valenzuela, recycling assistant with Rochford District Council, said: “This is the third year that we are recycling Yellow Pages directories with schools. We hope it will become something teachers, parents and pupils all look forward to in the school calendar. It not only keeps old directories out of landfill, but will also help us deliver lots of other recycling messages to schools.”
Residents who do not have a child attending a participating school can recycle their old Yellow Pages directory by taking it to the Civic Amenity and Recycling Centre at Castle Road, Rayleigh. For further information, call 01702 318099/01702 318170, contact the Directory Recycling Helpline on 0800 671 444 (lines open Monday – Friday from 8.30am – 5.30pm) or visit: www.yellgroup.com.
