Trees planted in West Berkshire to celebrate schools recycling - 4 May 2005
Youngsters at St Andrews C of E Primary School, Chaddleworth have won £300 for their school by collecting the most Yellow Pages directories per pupil in a recycling competition.Over recent weeks, 11,621 pupils at 21 schools across West Berkshire have taken on the Yellow Woods Challenge - the simple, educational and fun schools environmental campaign run by Yellow Pages and the Woodland Trust working with West Berkshire Council. The schools have been collecting old Yellow Pages directories for recycling and a total of 5.3 tonnes have been transported by BIFFA to Perrys, to be recycled into corrugated board.
St Andrews is celebrating its success in winning the local ‘Gold Oak’ title and the top prize money of £300 for collecting 3.14 directories per pupil. Mortimer St Marys C of E Junior School receives this year’s ‘Silver Birch’, winning £200 for collecting 1.16 directories per pupil and Castle School in Donnington has come a close third, receiving the ‘Bronze Beech’ title and £100 for collecting 1.11 directories per pupil. St Bartholomew’s School wins the £100 cash prize for collecting the most Yellow Pages directories in total. All participating schools will automatically be entered into the UK Finals, where they could win a top prize of £2,000 cash.
For every pound awarded to schools in prize money, a matching pound is given to the Woodland Trust to support its new ‘Tree For All’ campaign, which aims to help plant 12 million trees over the next five years. Funds donated by Yellow Pages are enabling thousands of schoolchildren across the UK to plant native saplings in their school grounds and to support tree planting and school visits in the Trust’s woodlands.
As additional support for the Tree For All campaign, Yellow Pages is awarding native tree saplings to the top three winning schools and to Enborne C of E Primary School, Spurcroft Primary School and Aldermaston C of E Primary School for achieving 4th, 5th and 6th place in the Challenge.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “We’re delighted with the results of the Yellow Woods Challenge in West Berkshire and are proud to be helping so many young people understand the importance of caring for the environment and woodland.”
Jackie Ward, waste minimisation & recycling manager at West Berkshire Council, said: “This has been a fantastic competition and I thank everyone who has supported their local school and helped us protect the environment by keeping thousands of directories out of landfill.” Jackie also receives tree saplings for organising the local Challenge.
For further information about the Tree For All campaign, visit www.treeforall.org.uk/yell
