Trees planted to celebrate schools recycling in North West Leicestershire - 14 January 2005
Youngsters at Moira Infant School have won £300 for their school by collecting the most Yellow Pages directories per pupil in a recycling competition.During October and November last year, a total of 3,885 pupils at 19 schools across North West Leicestershire took on the Yellow Woods Challenge - the simple, educational and fun schools environmental campaign run by Yellow Pages and the Woodland Trust working with North West Leicestershire District Council. The schools have been collecting old Yellow Pages directories for recycling and around 12 tonnes will now be recycled into egg boxes, cardboard packaging and animal bedding by Leicester Paper Processors.
Moira Infant School is celebrating its success in winning the local ‘Gold Oak’ title and the top prize money for collecting 29.97 directories per pupil. Belton Primary School receives this year’s ‘Silver Birch’, winning £200, and Viscount Beaumont Primary School receives the ‘Bronze Beech’ title and £100. Moira Infant School also wins £100 cash for collecting the most Yellow Pages directories in total. All participating schools will automatically be entered into the UK Finals, where they could win a top prize of £2,000 cash.
For every pound awarded to schools in prize money, a matching pound is given to the Woodland Trust to support its new ‘Tree For All’ campaign, which aims to help plant 12 million trees over the next five years. Funds donated by Yellow Pages are enabling thousands of schoolchildren across the UK to plant native saplings in their school grounds and to support tree planting and school visits in the Trust’s woodlands.
As additional support for the Tree For All campaign, Yellow Pages is awarding native tree saplings to the top three winning schools and to St. Edwards Primary School, Woodstone Community Primary School and Diseworth Primary School for achieving 4th, 5th and 6th place in the local Yellow Woods Challenge. Zoe Evans at North West Leicestershire District Council also receives tree saplings for organising the local Challenge.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “We’re delighted with the results of the Yellow Woods Challenge in North West Leicestershire and are proud to be helping so many young people understand the importance of caring for the environment and woodland.”
Zoe Evans, recycling assistant with North West Leicestershire District Council, said: “This has been a fantastic competition and I thank everyone who has supported their local school and helped us protect the environment by keeping thousands of directories out of landfill.”
For further information about the Tree For All campaign, visit www.treeforall.org.uk/yell. Results from all the schools who took part in the North West Leicestershire Yellow Woods Challenge can be found at www.nwleics.gov.uk/school_recycling.
