Yellow Pages makes the future green at Scarborough schools - 25 May 2005
Youngsters at St John Vianney RC Primary School and Lynnfield Primary School have each won £300 for their school by collecting Yellow Pages directories in a recycling competition.Over the last 12 weeks, 4,503 pupils at 16 schools across Hartlepool have taken on the Yellow Woods Challenge - the simple, educational and fun schools environmental campaign run by Yellow Pages and the Woodland Trust working with Hartlepool Borough Council. The schools have been collecting old Yellow Pages directories for recycling and a total of 1.7 tonnes will now be recycled into newsprint paper by Abitibi Consolidated Recycling, Europe.
St John Vianney RC Primary School is celebrating its success in winning the local ‘Gold Oak’ title and the top prize money of £300 for collecting the most directories per pupil. Lynnfield Primary School receives this year’s ‘Silver Birch’, winning £200, and also wins £100 cash for collecting the most Yellow Pages directories in total. Greatham Primary School receives the ‘Bronze Beech’ title and £100. All participating schools will automatically be entered into the UK Finals, where they could win a top prize of £2,000 cash.
For every pound awarded to schools in prize money, a matching pound is given to the Woodland Trust to support its new ‘Tree For All’ campaign, which aims to plant 12 million trees over the next five years. Funds donated by Yellow Pages are enabling thousands of schoolchildren across the UK to plant native saplings in their school grounds and to support tree planting and school visits in the Trust’s woodlands.
As additional support for the Tree For All campaign, Yellow Pages is awarding native tree saplings to the top three winning schools and to Stranton Primary School, Holy Trinity School and Throston Primary School for achieving 4th, 5th and 6th place in the local Yellow Woods Challenge. Clare Scott at Hartlepool Borough Council also receives tree saplings for organising the local Challenge.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “We’re delighted with the results of the Yellow Woods Challenge in Hartlepool and are proud to be helping so many young people understand the importance of caring for the environment and woodland.”
Clare Scott, recycling officer at Hartlepool Borough Council, said: “This has been a fantastic competition and I thank everyone who has supported their local school and helped us protect the environment by keeping thousands of directories out of landfill.”
