Yellow recycling bug hits Warrington schools - 8 February 2005
The yellow recycling bug has hit schools in Warrington as pupils get to grips with recycling.They are competing in the Yellow Woods Challenge2005, which was launched at St Thomas CE Primary School on Tuesday 8th February, and is the simple, educational and fun environmental campaign run in partnership between Yellow Pages, the Woodland Trust and Warrington Borough Council.
The challenge aims to get children into the recycling habit while learning all about paper, recycling and woodland conservation through Kirk’s – the recycling bug and mascot - lively teaching materials and Challenge video.
Kirk is urging school children, their families and friends to bring old Yellow Pages directories to school for recycling into corrugated cardboard.
The schools that collect the most directories per pupil will win cash prizes from Yellow Pages. For every pound awarded to schools, a matching pound will be given to the Woodland Trust to support its new tree planting campaign, ‘Tree For All’, and enable hundreds of schools to plant native tree saplings in their grounds.
Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: “Since 2002, more than half a million school children have taken on the Yellow Woods Challenge. This year, we expect 300,000 pupils across the UK to have fun recycling Yellow Pages directories and learning about the environment with Kirk.”
Councillor O’Neill, executive board member for environment and regeneration, said: “This is the second year that we are recycling Yellow Pages directories with schools. We hope it will become something teachers, parents and pupils all look forward to in the school calendar. It not only keeps old directories out of landfill, but will also help us deliver lots of other recycling messages to schools.”
Residents who do not have a child attending a participating school can recycle their old Yellow Pages directory in the cardboard recycling facilities at the recycling and household waste centres in Warrington.
For details of the nearest location, call 01925 442604, contact the Directory Recycling Helpline on 0800 671 444 (lines open Monday to Friday from 8.30am - 5.30pm) or visit: www.yellgroup.com
