Yell & Excite UK Ltd. Sign Partnership Deal - 1 March 1999
Yell, the web site of Yellow Pages, announces a partnership with Excite, which establishes Yell as the online business directory of choice on the UK web site of one of the world’s leading Internet media companies.The partnership will give users of Excite access to over 1.7 million UK business listings that are available in the online version of the Yellow Pages. Whatever the users needs may be - pleasure, business or emergency - information can be accessed by simply entering the business type and location. The search results will quickly return with contact details of relevant local businesses.
This deal is the first of its kind for Yell and marks the beginning of a new phase of development for the UK content site. Over the coming months Yell will continue to strengthen its service with new content and initiatives that underpin Yellow Pages core mission of remaining the UK's best and most accessible information bridge between buyers and sellers.
Eddie Cheng, Yell’s Director of New Media, commented: "This alliance with Excite enables us to give real added value to our advertisers with a potential audience of nearly one and a quarter million users per month. We are extremely pleased to be able to work with such a major Internet portal site such as Excite."
Evan Rudowski, General Manager Excite UK, commenting on the announcement said, "Yell offers a comprehensive web directory of UK businesses as well as a huge amount of other useful and entertaining content. Our decision to work with Yell will enable us to offer our users great functionality and content, whilst Yell in turn will feature Excite as the recommended search service on its site."
The deal is due to go live on Excite on 8 March 1999.
