Yell.com reveals all: what British holidaymakers really found this summer - 18 September 2000
British holidaymakers are more interested in lunch than love, according to independent research conducted on behalf of Yell.com. Despite the free-love-Ibiza-party image portrayed on TV, just 29% of British people go on holiday to find romance. It seems that UK holidaymakers are more interested in finding ‘good food’ (91%) and ‘a nice hotel’ (87%) than finding the perfect partner.- The South West ended up on top as regards losing things. Thirty-six per cent of them lost things in someone else’s hotel room and 54% lost something in a nightclub. Forty-five per cent claimed they were drunk at the time.
- Southerners were most successful in romance, with 26% of them finding love on holiday, whereas the Welsh were deemed most unlucky in love - only 15% found it.
- Forty-four per cent of people in the Midlands ‘found themselves’ whilst on holiday.
- The most unusual thing lost on holiday was a pair of false teeth.
- The most irritating things found on holiday were annoying people (82%), nasty insects (70%) and bad food (61%).
- The best things found on holiday were new friends (84%), love (22%) and money (19%)
The survey revealed that those holidaymakers who were on the look out for love this summer would have been disappointed. Yell.com can reveal that Brits abroad were three times more likely to be bitten by a nasty bug than the love bug. The survey found that UK holidaymakers were more likely to attract nasty insects (70%) and irritating people (82%) than members of the opposite sex (22%).
Nick Harknett, General Manager Yell.com said: "Everyone looks forward to a summer holiday and when you don’t find the sort of holiday that you are looking for it is extremely disappointing. Yell.com aims to take the stress out of finding the perfect holiday. Whether booking a holiday, gathering information about the destination or buying all your holiday essentials - whatever you want, just Yell".
The research conducted by NOP Solutions, 28th-30th July 2000. Base: nationally representative sample of GB adults aged 15+ (1000), conducted by NOP on behalf of Yell.com, the UK web portal of the Yellow Pages Group, not only examined what Brits went on holiday for, but also what they lost/found and where they did so.
Inhibitions (24%), items of clothing (22%) and their way home (18%) topped the table of things lost. Yet only 12% of women admitted to losing their way home compared to 24% of men. It’s hardly surprising to learn that more men (13%) than women (5%) confessed to losing ‘something’ in someone else’s hotel room.
Most people were relaxed (40%), drunk (30%) or were hung-over (20%) at the time they lost something on holiday. A surprising 14% claimed they were ‘in love’. The most likely places to lose items were hotel rooms (33%), restaurants and nightclubs (29%), followed by the beach (27%).
Yell Top Five: What do UK holiday makers Lose most on holiday?
1) Inhibition (24%)
2) Clothes (22%)
3) Money (21%)
4) Their way home (18%)
5) Camera (14%)
Yell Top Five: What do UK holiday makers Find most on holiday?
1) New friends (84%)
2) Irritating people (82%)
3) Nasty insects (70%)
4) Bad food (61%)
5) Dirty hotel rooms (37%)
Yell Top Five: What do UK holiday makers want to Find when they go on holiday?
1) Good food (92%)
2) A nice hotel (87%)
3) Culture (78%)
4) New friends (64%)
5) A secluded beach (58%)
Key Findings:
