The Content Provider builds on first year of success and announces latest content development deal with Yell.com. - 31 March 2001
Online brands get the message: compelling and engaging content generates business and customer loyalty[Thursday, 29th March 2001]. The UK’s first specialist content consultancy, The Content Provider, today announces that it will provide content for Yell.com, creating a unique voice for its property channel. Upon successful completion of the first phase, The Content Provider will be given the opportunity to develop editorial content across the remaining 6 consumer channels to further develop the Yell.com user experience.
The Content Provider are dedicated to delivering targeted and engaging content to generate site traffic, customer loyalty and increased revenue for its clients. The Content Provider will use their proven experience in online/ offline media and marketing to to deliver targeted and high quality editorial content for the Yell.com property channel.
The Content Provider has an extensive network of over 40 high-calibre writing and creative talents whose journalistic credentials include The Sunday Times, Financial Times, Guardian, Daily Express, GQ, Marie Claire, Cosmopolitan, Loaded, PC Zone and many more.
The Content Provider brings a unique offering to the marketplace as online brands begin to compete for customers and fight to stay ahead of competition. This is evident from The Content Provider’s highly successful first year of business and its work with start-ups to blue chip companies. The company’s other clients include; Freud Communications, asseenonscreen.com, Breathe.net, Firebox.co.uk , totallyjewish.com, ONdigital, thedeal.net and Bush Internet. The company also provides marketing and event consultancy for Radian B and Dreamcast Football events.
Adam Black, Managing Director of the contentprovider.com said: “When it comes to content, the internet is still in its infancy. In 1999 and 2000 we saw an explosion of brands on the internet followed by huge advertising campaigns to drive traffic. But once the user arrived at the site they often experienced untargeted and poor content resulting in an anti climax. As brands fight for customers, the market now dictates that we take content seriously and focus on improving the user experience and building customer loyalty. Brands are only just realising that acquiring high quality content is an integral part of the overall marketing strategy and without it their marketing spend is wasted. We are extremely excited to be working with Yell.com who are a perfect example of a successful online brand putting content first.”
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