Yell to introduce new Yellow Pages directories covering areas of Lincoln and Grimsby & Scunthorpe - 8 June 2001
Plans by Yell – formerly the Yellow Pages group – to introduce a new, more localised Yellow Pages directory for Lincoln and a brand new directory for the Grimsby & Scunthorpe area are going ahead. Earlier this year, as part of a major listening campaign, Yell invited more than 7,000 local and national advertisers in the existing Lincoln Yellow Pages directory and members of the public to comment on the proposed changes.The response to the consultation was overwhelming: over 63 % of advertisers responding said they were in favour of the proposals.
As well as listening to advertisers, Yell launched a press and radio campaign across the current Lincoln directory area, inviting people living and working in the region to voice their opinions on the proposed Lincoln and Grimsby & Scunthorpe Yellow Pages directories. In addition, the company contacted local councillors asking for their views.
As a result of the positive response, Yell will now be introducing new, separate Yellow Pages directories in June 2002. During consultation Yell conducted name research. The preference expressed by businesses and residents was for the name Grimsby & Scunthorpe as opposed to Scunthorpe & Grimsby as initially proposed.
Yell to introduce new local directories
The existing Lincoln Yellow Pages directory covers a wide area including the main towns of Lincoln, Grimsby, Scunthorpe and Gainsborough. The new Lincoln Yellow Pages directory will cover the main towns of Retford, Gainsborough and Louth as well as their surrounding areas. The new Grimsby & Scunthorpe Yellow Pages directory will cover other towns in the region including, Brigg, Caistor and Epworth as well as their surrounding areas.
Commenting on the changes, Richard Duggleby, Head of External Relations at Yell said:
“These changes are in line with the needs and wishes of our customers. We have
always aimed to be the first stop for local information, and I am delighted to
say our Yellow Pages directories will now be even more relevant to local needs.”
