Yellow Pages to introduce two new directories for Shrewsbury, Telford and Hereford areas - 28 November 2003
Yellow Pages today announced that its plans to create two new directories from the current Shrewsbury, Hereford & Mid Wales directory are to go ahead, following extensive public consultation earlier this year.In response to a range of views expressed during consultation, Yellow Pages is making a number of changes to its original proposals. This will ensure that the new directories - a Shrewsbury, Telford & Mid Wales Yellow Pages and a separate Hereford Yellow Pages - are directly tailored to the interests and needs of businesses and directory users.
Under the original proposal, Church Stretton, Clun, and Craven Arms would have been included in the proposed directory for the Hereford area and part of mid-Wales - the new Hereford directory. However, during the consultation it became clear that the majority of businesses and users there regarded Shrewsbury as their natural retail and business centre.
These three towns and surroundings areas will now therefore be covered by the new Shrewsbury, Telford & Mid Wales directory. Its title will include ‘Telford’ following feedback underlining its role as a key centre of commerce in the area.
In addition, the majority of businesses and directory users in and around Aberystwyth said they would prefer to maintain links to areas to their north and with Shrewsbury. The Aberystwyth area will now also be covered by the new Shrewsbury, Telford & Mid Wales directory.
The coverage area of this new Yellow Pages directory will include Aberystwyth, Machynlleth, Oswestry, Telford and Newtown.
The new Hereford directory will cover an area including Llandrindod Wells, Rhayader, Leominster and Ross-on-Wye.
The moves reflect changes in population and in the distinct communities of Shrewsbury, Telford, Hereford and mid-Wales which have meant that shopping habits and travel patterns have altered significantly. Research conducted prior to the public consultation exercise indicated that new, community-focused directories would prove even more useful for directory users and businesses.
Richard Duggleby, head of external relations at Yell, publisher of Yellow Pages, said: "I’m delighted by the overall response to our plans. We are making changes that are clearly in tune with the needs and wishes of people living and working in and around Shrewsbury, Telford, Hereford and mid-Wales.
"We will ensure that Yellow Pages - the UK’s leading classified directory - remains as relevant as possible to their needs."
For more information please contact:
Rory Carroll at Communiqué on 020 7828 4888 or Jon Salmon at Yell on 0118 950 6656.
Notes to Editors:
As part of the consultation exercise, Yellow Pages gauged the views of users, advertisers, business figures and political representatives including local councillors and MPs.
About Yellow Pages
Yellow Pages are published by Yell, a leading international directories business operating in the classified advertising market through printed, online and telephone based media. Yell's products in the UK also include the Business Pages directory, Yell.com, Yellow Pages 118 24 7 and in the US, Yellow Book and Yellowbook.com.
More than 290,000 copies of the existing Shrewsbury, Hereford & Mid Wales Yellow Pages directories are delivered each year.
