New Yellow Pages directories for communities in the south west and south east Birmingham area - 27 May 2004
Yell today announced that its plans to introduce new Yellow Pages directories in the south Birmingham area are to go ahead following an extensive public consultation earlier this year.The change involves the existing Birmingham South Yellow Pages directory, which will be split to create two new editions, ensuring that the “one and only Yellow Pages” continues to reflect strongly the needs of both users and advertisers. This follows a positive response during consultation to the proposals.
One directory will be entitled South West Birmingham, Redditch & Bromsgrove and will cover an area including Bromsgrove, Redditch, Halesowen and Selly Oak. The other will be entitled Solihull & South East Birmingham and will cover the areas around Solihull, Little Alne and Cheswick Green. Both directories will be published in June 2005.
The changes are part of a wider plan which also involves creating two new Yellow Pages directories from the existing Birmingham North directory. The existing Birmingham Central Yellow Pages directory will remain unchanged.
As part of the consultation exercise, Yell sought the views of users, advertisers, business figures and political representatives, including local councillors and MPs.
Research conducted in and around the Birmingham South Yellow Pages directory area prior to the public consultation exercise indicated that the new, community-focused directories would prove even more useful for consumers and businesses.
The moves reflect changes both in population and in the distinct communities to the south of Birmingham, which have meant that shopping habits and travel patterns have altered significantly.
Richard Duggleby, head of external relations at Yell, publisher of Yellow Pages directories, said: “I’m delighted with the positive response to our proposals. The changes are clearly in tune with the needs and wishes of people living and working in the south Birmingham area and will ensure that Yellow Pages – the UK’s leading classified directory – remains as relevant as possible to their needs.”
