Yell appoints Ann Francke as chief marketing officer - 21 April 2004
Yell today announced that it had appointed Ann Francke as its chief marketing officer in the UK. She starts in her new role on May 5 reporting directly to Yell’s chief executive, John Condron.Ms Francke, 45, has almost 20 years experience of product development and brand management and was previously director of strategic marketing at Boots. Prior to her position there, she was Vice President, Petcare Marketing Europe, at Mars Incorporated from 1999 to 2002.
Previously, she worked for Procter & Gamble for 13 years, the last five of which were as general manager and marketing director of its UK cosmetics and skincare business.
John Condron, chief executive of Yell, said: “I’m delighted that Ann is joining us to fulfil such a key role at a very exciting time for our company. She has a strong track record for product development and innovation with household brands and her talents and experience will be invaluable to us. I very much look forward to working with her.”
