Yellow Book USA Acquires Lake Havasu, Arizona Yellow Pages from Cannon Publishing, Inc. - 28 January 2005
Yellow Book USA announced today that it has acquired the Lake Havasu, Arizona yellow pages from Cannon Publishing, Inc.The Lake Havasu directory will expand Yellow Book’s presence in Arizona. Yellow Book currently publishes several successful directories in the Tucson, Phoenix and Scottsdale areas and in nearby Southern California. The company recently announced that it will launch a new yellow pages directory in Las Vegas, Nevada.
“Yellow Book brings a national brand, product expertise and deep resources to an already successful Lake Havasu product. We’re excited about building on the successful product that Cannon Publishing has built over the past twelve years,” said Joe Walsh, President and CEO of Yellow Book USA.
Yellow Book is dedicated to continually improving its yellow pages directories by offering many user-friendly features. This focus on the end-user leads to improved results for advertisers. And businesses enjoy advertising rates that are substantially below those of the utility directory.
Yellow Book will continue to publish the Lake Havasu directory as the local yellow pages, providing the same great products and features consumers and advertisers are used to.
Jeff Cannon, Owner of Cannon Publishing, said, “I’m pleased to turn over the stewardship of the Lake Havasu directory to Yellow Book USA. I’ve been truly impressed with their humble approach to the needs of the community and their high standards of quality, accuracy and professionalism.”
