Appointment of Yell UK chief marketing officer - 17 October 2006
Yell Limited, the UK’s Number One Yellow Pages business, today announces that Helen Stevenson has been appointed chief marketing officer of Yell UK and will be taking up this position as of November 1 this year. Helen joins Yell from Lloyds TSB Group, where she has been director of group marketing.Commenting, John Condron, chief executive of Yell, said:
“We’re delighted to welcome Helen. She has a very strong track record of marketing achievement in both the fast moving consumer goods and the financial services sectors - and exactly the right blend of experience and leadership capability to build upon Yell’s tradition of great marketing.”
Helen read Chemical Engineering at Cambridge. She joined Mars Confectionery in 1983 where she stayed for almost 20 years, with a varied and successful career across a number of functions including marketing, commercial and treasury functions, before becoming UK marketing director and from 2001, European marketing director. In 2003, Helen left to join Lloyds TSB Group to become director of group marketing where she led the re-energisation of the Lloyds TSB brand.
Helen Stevenson said:
“Yell has built one of this country’s best and best known brands through consistent commitment to customer service and value and through its long-standing record of excellent marketing and promotion. It has a first rate marketing team, and I am looking forward immensely to joining them and helping Yell continue its remarkable success story.”
