Yellow Book Launches Cleveland Directory - National Publisher Offers More Choices for Consumers and Cheap Leads for Advertisers - 21 February 2006
Yellow Book USA, the oldest and largest independent yellow pages publisher in America, announced today that it will be publishing a new Cleveland directory.The new Cleveland Yellow Book will serve a population of over 1.4 million, significantly increasing the company’s presence in the state of Ohio. Yellow Book already publishes 26 successful directories throughout the state with a circulation of 4.1 million, including major markets such as Columbus, Toledo, Dayton and Cincinnati. In fact, Yellow Book and its predecessors have been publishing directories in the state since 1951.
The new directory will be packed with information and special features such as money-saving coupons, restaurant menus, area maps and more. In addition to benefiting consumers, Yellow Book will offer local businesses an affordable alternative to SBC. Advertising rates in the new Cleveland Yellow Book are up to half the cost of the SBC Cleveland directory.
“Lower advertising rates for businesses result in more and larger ads for consumers to choose from when selecting a merchant” said Joe Walsh, President and CEO of Yellow Book USA. “Greater choices for consumers and a better return on investment for advertisers are why Yellow Book is the phenomenon sweeping the nation. “
The secret is out – Yellow Book offers leads for less and small businesses in America are choosing Yellow Book.
