Yellow Book USA Acquires Click Forward Marketing to Extend Online Product Portfolio - 8 February 2006
Yellow Book USA announced today that it has acquired the search engine marketing company Click Forward Marketing LLC, based in Coral Gables, Florida. This acquisition brings together the technological skills of Click Forward with the nationwide sales force of Yellow Book and will allow Yellow Book to deliver low cost leads to advertisers by placing their ads efficiently across the internet.“We feel that Click Forward is the best of breed and is a natural fit within our portfolio of products,” said Joe Walsh, President and CEO of Yellow Book USA. “By working with Click Forward, Yellow Book will be able to continue to connect buyers and sellers together in a way that will provide more choices to the consumer and a great return on investment for small business owners. The acquisition of Click Forward represents another step in Yellow Book’s continued focus on the internet. With over 5,000 sales people nationwide, it makes sense for Yellow Book to innovate and expand its product offerings both in print and online.”
Gary Arthurs, President of Click Forward, added, “The Click Forward team is excited to join the Yellow Book family. Just like Yellow Book, Click Forward’s technology and people have focused on helping businesses gain ‘leads for less.’ We believe that our product, combined with Yellow Book’s local and national sales organizations, will provide an incredible value for advertisers nationwide.”
Yellow Book will retain all of Click Forward’s staff, including its three principals: Gary Arthurs, Alex Stancioff and Milen Mishkovsky.
