Yell.com launches homepage redesign with bold, fresh look - 1 May 2007
Yell.com, the best place in the UK to find a business, shop or service online, today unveiled a new homepage - the latest development in its programme of continuous enhancement which has seen new mapping, search and site content capabilities implemented during the last six months.The widescale homepage changes are based on analysis of site traffic and market research and offer a cleaner, more simplified approach to delivering information, recognising and playing to Yell.com’s strengths in search. The number of links present on the homepage has been significantly reduced, and the site has introduced direct stepping stones to vertical channels and non-search related content, such as advertising with Yell, maps and user registration.
Simple icons and content summaries for each vertical channel have been introduced, incorporating increased interactivity. As users roll over each icon, the functionality of each channel is revealed – maps and directions, shopping, and food and drink*. Should any additional channels be implemented on Yell.com the new design enables their introduction without cluttering the core proposition of business search. Each vertical channel will benefit from a separate look and feel so users can rapidly understand and action the individual propositions when appropriate.
In addition, the new homepage incorporates the new logo and typeface for Yell.com, which has been changed in line with the modern and fresh approach recently adopted by sister products Yellow Pages and 118 24 7.
Alicia Andrews, head of Yell.com Product, said: “These changes to the Yell.com homepage deliver a fresh feel and clear direction, allowing users to see at a glance all of the rich content that the site offers. When we couple this with the programme of continuous development implemented during the last six months, I am confident that our users will not only achieve their search goals more quickly, but also become more aware of our added-value features. Our advertisers will receive additional benefit as their messages are seen by a more focused traffic stream.”
*Yell’s classified search and its industrial search remain as extra vertical channels, which are accessed from the foot of the homepage.
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