Yell.com launches netReach, an advertising syndication product - 10 March 2008
Network partners benefit from total content controlYell.com, the online service from Yellow Pages, today launches Yell.com netReach, an advertising syndication product designed to benefit both online media owners and Yell.com’s advertiser base. Yell.com’s trusted content combined with sophisticated filtering techniques ensures that inappropriate adverts should never be served to partner websites.
Yell.com netReach can deliver geographically and contextually relevant Yell.com advertising results onto third party websites, and offers network partners a level of control not available from generalist search engines. In addition, Yell.com netReach’s network partners can choose which business classifications appear on their websites, eliminating competitive issues.
The Manchester Evening News is among half a dozen network partners including Multimap and Genie Knows who successfully trialled Yell.com netReach between November 2007 and January this year. These three businesses are the first to join the Yell.com netReach network, with more companies set to follow in the next few months.
Ad syndication programmes also provide a valuable revenue stream, and Yell.com netReach remunerates partners on a pay per-click basis. Trial sites undertook competitive analysis examining revenue generation and click-through rates and Yell.com performed well against competitors.
Peter Boler, head of digital sales at the Manchester Evening News said: “We were very pleased with the trial of Yell.com netReach – the application of the technology, the quality of the Yell.com content, and the click-through rates were all excellent.
“We needed an advertising syndication programme which always serves adverts which are contextually relevant and appropriate for a news website. The sophisticated filtering which Yell.com provides avoids any potential problem and ensures we retain the high levels of reader trust we enjoy. This gives us great peace of mind.”
Ideal for SMEs, Yell.com netReach will launch in March as an annual fee add-on for existing Yell.com advertisers, while new customers can create an advertising package including the product. It will remove the pain of managing a PPC (pay-per-click) programme for the smaller business. The Yell.com netReach network aims to give advertisers extended reach across a network of high-quality, relevant sites to deliver proven value and strong leads. netReach is designed to deliver excellent value for money for the advertiser and is transparent in its processes and costs.
Ian Bowen-Morris, head of ad syndication at Yell.com, said: “Given the growing trend from web users to filter out or turn off from sites serving irrelevant content, leading web publishers are keen to find a trusted solution for syndicated advertising. As yell.com is trusted by thousands of people every day to find business details and can offer a high level of content control to partners, we believe we can really add value to a wide range of online media owners.”
Yell.com netReach has been developed in partnership with Mirago, a UK company which offers search and advertising platforms for media companies. A dedicated team will assist network partners and Yell.com customers with account management issues. Further details of the product can be found for both Yell.com advertiser and network partners at www.yelldirect.com/netreachadverts.
For further information about this press release, please contact the Yell Press Office.
Yell.com
Launched in 1996, Yell.com is a leading local search engine and a major online advertising medium for UK companies. Yell.com provides users with a direct route to finding a business, shop or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.
Yell.com’s database of more than two million UK business listings including 207,000 searchable advertisers (December 2007) can be accessed via the web site www.yell.com or on mobile phones. In January 2007, Yell.com launched two free mobile services, application and browser based, making its business listings, maps and directions available to all mobile internet users.
www.yell.com provides several other features in addition to business details, such as zoom-enabled maps with directions, closest car parks and other useful local information. Personalisation features are available including downloadable toolbars and a personal Yell.com address book to keep a record of regularly used businesses.
Yell
Yell is a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and Yellow Pages 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
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