Yell Publicidad-Páginas Amarillas signs a strategic agreement to become an authorised reseller of Google's advertising offer in Spain - 25 January 2010
The agreement strengthens Yell Publicidad’s roll as advisor of Spanish SMEs, for whom it already manages 80% of their advertising budget (*1)Yell Publicidad-Páginas Amarillas, the leading Spanish directory business, and Google today announce a strategic agreement by which Yell Publicidad will become a Google AdWords Authorised Reseller in Spain.
Yell Publicidad has a wide and experienced sales force with more than 500 professionals. Its size and geographic scope, combined with its relationship with Spanish business for more than 42 years, means Yell Publicidad’s partnership with Google is good for the further expansion of local advertising investment among Spanish SMEs.
With this agreement, Yell Publicidad extends its product portfolio offer and also strengthens its position as advertisement advisor, especially for the Spanish SMEs and independent professionals, to whom it offers advertising tailor-made solutions.
The main objective of this agreement, Bruno Porchietto, Marketing General Manager at Yell Publicidad, said, is “to offer our clients a wider product portfolio to foster their advertising exposure, improve their commercial activity and generate more sales leads.”
According to Bruno Pochietto, "Yell Publicidad is the best commercial partner for the Spanish SMEs. In 2009 we put our clients in touch with close to 30 million users through the offer of a wide portfolio of advertising platforms – telephone, print and online directories – which provided our clients with the most effective adverting mix”. In Spain, Yell Publicidad has more than 285,000 advertisers and its directories received, last year, more than 663 million searches (*2). In the online business in Spain, Paginasamarillas.es is one of the undisputed leaders with a base of more than 137,000 online advertisers (*3).
About Yell Publicidad
Yell Publicidad began its activity in 1967 y after 42 years, is the unquestionable leading of Spanish directories market with a market share close to 85%. Yell Publicidad has an international presence with leading positions, besides Spain, in Argentina, Chile and Peru. Yell Publicidad’s main products and services are yellow and white pages directories (Páginas Amarillas and Páginas Blancas), in print and online format (www.paginasamarillas.es) and the directory assistance service 11888. Yell Publicidad’ media receive, in Spain, 663 million of searches, between April 08 and March 09.
Yell Publicidad is part of Yell Group, a leading International directories business operating in the classified advertising markets in the UK, US, Spain and Latin America.
For more information:
Yell Publicidad-Páginas Amarillas
Communication department
Reyes González (r.gonzalez@yell.es)
Telf: 91 339 67 13
*1 Source: client internal analysis (March 2009)
*2 Number of advertisers and searches related to 2009 fiscal year (April 08 – March 09)
*3 Paginasamarillas.es number of clients in September 2009 (1H 2010 fiscal year)
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