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Yellowbook launches campaign microsite - 21 May 2008

SayYellowToTheFuture.com provides microsite for viewing widescreen TV ads while promoting viral marketing, social networking and social media

As part of Yellowbook’s recent campaign launch, a new microsite, SayYellowToTheFuture.com, is unveiled today so visitors and customers can view, download and share the new and entertaining TV commercials. In addition, the microsite links to Yellowbook’s YouTube channel to engage and connect with the YouTube community. Both the microsite and YouTube channel enable Yellowbook to tap into the viral nature of the web, engaging millions of people in the social networking and social media communities.

SayYellowToTheFuture.com includes information about Vadim Perelman, acclaimed Hollywood director of Oscar-nominated “House of Sand and Fog,” and Blanca Soto, former Miss Mexico World, who is featured in one of the spots looking for a clean slate from an embarrassing tattoo. The site also provides information on the company’s print and online products and directs users to yellowbook.com to help them search “for what they are really looking for.”

From SayYellowToTheFuture.com, visitors can also click through to Yellowbook’s YouTube channel, YouTube.com/yellowbookvideo, to watch, share and comment on the TV spots. Visitors can also access the commercial spots directly from YouTube by entering the search words, “Say Yellow to the Future.”

The campaign microsite and YouTube channel were developed to capture online interest and searches and to enable Web 2.0 sharing with friends, family and coworkers. Visitors can also download the TV commercials onto their iPod or mobile devices right from the microsite.

About Yellowbook
Yellowbook is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellowbook published nearly 1,000 printed directory editions in its 2008 fiscal year with a circulation of approximately 128 million. The company's online directory, yellowbook.com, reaches millions of users via computers and mobile phones through organic web searches and through Yellowbook's network of partner sites. The company's humorous advertising campaigns have made Yellowbook one of the nation's most recognized brands. Yellowbook has a sales force of approximately 5,000 - one of the largest media sales forces in the U.S. Over the past decade Yellowbook has made over 60 acquisitions and now operates in 48 states, plus the District of Columbia. Visit the company’s website at www.yellowbook.com.




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