Yellow Pages and Conchango Partnerships Reaps Reward - 27 November 2000
Yellow Pages was announced as the winner of the ‘Premier Project Award’ at the Information Management Awards in London on 23 November. The award, for outstanding CRM solutions, was presented to the Yellow Pages team for Yell Insight, a project run in collaboration with Internet Professional Services organisation, Conchango.The Yellow Pages initiative overcame stiff competition from entrants, including Anderson Consulting with its project for Shell, to win the prestigious accolade, one of only two Blue Riband awards of the night. Yell Insight continued its run of success, placed as runner up in the data warehousing award and commended in the knowledge management category.
Steven Peters, Strategic Information Manager at Yellow Pages commented: "We are delighted with our win at the Information Management Awards. Yellow Pages partnered closely with Conchango to work through a strategy to support our rigorous development goals. Yell Insight isn’t just about technical expertise, it’s about vision and clarity, enabling Yellow Pages to work smarter. Conchango added real value to the project, highlighting opportunities for incremental improvements throughout the course of the programme."
Simply, the Yell Insight vision is to capture all relevant information, package it in the most meaningful format and deliver it to strategic, business and functional decision makers throughout Yellow Pages.
Iyas AlQasem, Director of Business Intelligence and CRM Practice at Conchango said: "Yell Insight is a far-reaching project with real ongoing business benefits. It was possible for Conchango to maximize the potential of this challenging project because Yellow Pages had vision and clarity of approach, and were confident enough to commit to a partnership of equals."
He added: "Partnership is the core of success, working with, Microstrategy and Microsoft, we were able to apply the most current systems and technologies available to deliver this award-winning package."
Yellow Pages’ relationship with Conchango dates back 18 months. Conchango was first appointed to perform an initial ‘heath check’ on the Yellow Pages data management and data warehousing operation. The Yell Insight project ran from March to October 2000.
